> CURRENT PROJECTS <
From music and film to animation and cryptocurrency, we strive on riding the bleeding edge of creation. Here are some of the latest projects we’ve been working on:
ROCK AGAINST TRAFFICKING
The topic of human trafficking is never easy or pleasant to bring up in conversation. By utilizing the universal language of music through the pipeline of media technology, the integration of celebrity culture, world leaders, captains of industry, and heads of spiritual organizations, our vision is to to shine a light on a trade that should have been eradicated centuries ago but has instead risen to the top three criminal activities internationally.
With musical contributions from the world’s biggest artists including Slash, Fergie, Journey, Santana, and Rob Thomas, Rock Against Trafficking brings people together with the love of music to abolish human slavery and save lives. Our productions in music, concerts, film & television, coupled with the beginnings of a global movement, “Rock Against Trafficking” is the next “We Are The World” or “Live Aid” dedicated to end global human slavery, currently the second largest criminal syndicate on planet earth.
In partnering with Rock Against Trafficking, PennyFly is leveraging the extent of our network to bring success to this movement through fundraising and mass marketing. Anticipation for the “Set Them Free” album release is higher than ever following charting performance (#7, #27) with singles “Synchronicity II” by Journey and “Roxanne” by Glenn Hughes.
With five top 40 billboard singles including “Through the Fire”, Wayland possesses all the best qualities of what makes a true rock band stand out in today’s music culture. Selling out all over the midwest with standing ovations from crowds of thousands, Wayland is one of the top trending touring acts having played massive festivals from Kansas City Rock Fest to Rocklahoma. Following their transition away from Kiefer Sutherland’s label Iron Works Records, Wayland continues to find success with their breakneck year-round touring schedule even beating out 4,100 other bands to perform on the KISS cruise.
Between shows Wayland is focusing on further developing their new sound with an array of input from top producers. Their highly anticipated new material seeks to strike a balance of rock band soul layered with commercial pop vibes. With a strong fanbase and a high demand for their live energy, Wayland is poised to take everything to new heights with another chart-topping release backed by their biggest tour ever.
Sparking heavy comparisons from the media including “Elton John meets John Lennon”, Jett’s early releases of soulful alt-rock began to make an impact across the mainstream music community despite no representation or marketing efforts. Music Connection Magazine named Jett #2 among the top 25 new original artists of the year inspiring a relocation to Los Angeles - within that first year he was recognized by the XO Group as LA’s top solo musician with their annual "Best Of" award.
The long-awaited debut album “Frequencies” has since been years in the making with producer PJ Bianco who specialized in defining the “Electro-Elton Geek Rock” sound true to Jett’s original vision. Now in the final stages of mixing, promotional planning is underway in anticipation of the first single release.
After first-hand experience with the current state of the industry’s label contracts, Jett was inspired to found the efforts of PennyFly Entertainment with help from the ever-expanding marketing network he has continued to cultivate since 2010. In running a successful full-service digital advertising company for over 8 years, Jett’s experience coordinating high caliber promotional services for businesses across multiple industries proved integral to PennyFly’s early development.
Capitalizing on the highly profitable kids music demographic, AnimoTunes combines face recognition emoji technology with fresh and fun covers of relevant hits. The “Emoji Karaoke” trend has continued to spark a significant following, but monetization is impossible as copyright violations prevent unauthorized usage of original song recordings.
Similar to the ever-lucrative KidzBop market, AnimoTunes features uniquely produced cover versions of current hit songs aimed at younger audiences to avoid licensing issues. AnimoTunes however utilizes young-adult vocalists as opposed to kids, giving a more accessible feel alongside fun and quirky animations featuring emoji animals belting out their favorite songs. Considering YouTube is the #1 platform for music consumption worldwide, PennyFly is excited to market this project through strategic, highly-targeted digital marketing campaigns. With concept and production by Gary Miller, Jaime Gehly, and Lester Kuo, the beta site hosting demo reels for the AnimoTunes project can be viewed here.
A second division of this project involves concept for a corresponding kids show featuring a band of insects performing both original music and covers while conveying the trials and tribulations of band life – think “Glee” meets “A Bugs Life”. A network television partnership is currently being explored with distributors including Disney, Cartoon Network, and Netflix.
As cryptocurrency continues to improve the very core of finance tech for the entire globe, JiveCoin finds its niche within the charity and music communities. With very few charity-based coins in existence and none with any measurable celebrity backing, a massive opportunity exists to put fourth a leading currency in this market.
JiveCoin will adapt the highly successful Ethereum model to allow for fast transactions and the use of smart contracts, granting a percentage of each transaction to our approved charity network. As the cryptocurrency space is heavily driven by PR and public perception, support from our network of major artists will have a significant impact on the success of Jive and its partnered charities. Jive’s ICO will incentivize select major artists and influencers to promote #JiveCoin in exchange for coins (Jives) relative to their desired level of participation. Charitable organizations like Rock Against Trafficking will be able to accept merchandise payment/donations in Jives, offering discounts to those using our currency. JiveCoin’s white paper is currently in development with partnerships being formed in the blockchain community to expedite exchange listings and launch visibility.